We were to create a new ad campaign for the Indeed job company using illustrative design. I chose to use minimalistic characters, bright colored doors, and the theme "Opening the Door to Possibilities" as inspiration for my styleframes.
My concept for this campaign was to show how Indeed opens the doors to diverse people of various skills and abilities. Each unique, inked fingerprint character I created represents an individual trying to find their ideal job by entering many graphic doors representing a variety of jobs. The blue character is saddened as he can not find his perfect job; however, at the same time, the recruiter is going through all the doors to find the ideal candidate that fits her job opening. The blue character turns out to be the perfect fit for their organization.
